History

 

In 1984, Rick Long left the practice of law for the world of marketing and communication. The first step in this journey was joining a small Tulsa-based publishing company—working initially on a single monthly newsletter providing business advice to a specific retail niche.

 

Five years later—in 1989—Rick and his employer founded Source Publications with a goal of providing communication services to a much broader range of industries, niches and clients. While Rick ultimately bought out his partner’s interest in Source, the two remain steadfast friends and continue to work on various projects together (including the original publication that Rick began editing way back in 1984).

 

From those humble beginnings, SOURCEmpi (as we are now known) has matured into a diversified custom communications firm, with expertise in three crucial areas:

 

Marketing...Publications…Interactive.

 

Click on the other tabs in this section to learn more about our team, our mission and our clients.

Team

 

Walk down the hall at the SOURCEmpi office and you’ll see a splendid cast of professionals:

Strategists who can tailor the perfect plan to a given set of facts
Designers who routinely deliver knock-your-socks-off creativity
Writers and editors adept at finding just the right words in every situation
Developers who provide winning interactive solutions, no matter the challenge
And project managers who make it all happen—on time, on budget and with the results you expect.

SOURCEmpi is completely comfortable executing a complex communication plan from conception to completion. We’re equally comfortable working side-by-side with a client's internal team and other external resources (like advertising agencies, PR firms, video professionals and printers).

Mission

 

SOURCEmpi is guided by a well-developed sense of who we are and what we do best. This understanding informs our work, our relationships and our business strategies.

 

Compare your personality and needs against the descriptions below. If SOURCEmpi is the type of communications company with which you’d like to associate, let’s talk!

 

What we care about:

  1. Things that make a difference
  2. Growing long-term partnerships
  3. Each other
  4. Life
  5. Excellence

 

What we’re good at

  1. Brand strategy
  2. Storytelling
  3. Integrating design and message
  4. Coordinating print and interactive solutions
  5. Database strategy and development
  6. Niches
  7. Customer relations management

 

Where our business model leads us:

  1. A smaller number of larger client relationships
  2. Engagements that involve leverage
  3. An emphasis on content
  4. Projects where we add at least one indispensable element
Clients

 

Any custom communication firm is known by the company it keeps. SOURCEmpi is proud to have strong relationships with market-leading organizations in both the profit and nonprofit worlds.

 

SOURCEmpi clients are found in different niches and markets. They are pursuing different goals and dreams. What they share is an uncompromising commitment to speaking honestly, clearly and creatively to their respective audiences.

 

Among the names on our rapidly growing client roster are:

 

American Academy of Family Physicians

Oklahoma Centennial Photographic Survey

Applause Theater and Entertainment

Oklahoma Housing Finance Agency

BASF

Pastors Retreat Network

cleftRock Retreat Center

Petroleum Equipment Institute

Dynamic Brands

PetroSkills

Geophysical Research Company

River Parks Authority

Gilcrease Museum of the Americas

Teleflora

Leadership Network

Winnercomm

 

Key Markets

 

Let us tell you more about our expertise in the following niches—and how we attack assignments in new industries and market segments:

 

Health and medical

Faith-based organizations

Nonprofit associations

Retail

Small business

Travel

Energy

Specialty gift stores

Technology

Education

home  |  contact us  
client: Teleflora
client: Oklahoma Music
client: Leadership Network
client: APPLAUSE Theatre and Entertainment
client: Oklahoma Centennial Photographic Survey
client: SOURCEmpi
client: Teleflora
client: SOURCEmpi
client: SOURCEmpi
client: Oklahoma Housing Finance Agency
client: American Academy of Family Physicians
Retail Florist, a monthly marketing and management newsletter for floral retailers
Oklahoma Music, a magazine focusing on the music industry in Oklahoma
Innovation 2007, a compilation of insights about North American churches
Applause!, a promotional newsletter
Celebrating Oklahoma!, a commemorative coffee table book
Pulse, a concept publication for healthcare consumers
Floral Finance, a monthly financial newsletter for floral retailers
AgencyInc., a monthly travel industry newsletter
Collectors Showcase, a bi-monthly collectibles magazine
Cover art and publication management for commemorative book
Convention newspaper editorial services

Why?

Successful organizations earn the respect and the loyalty of their customers.

 

Great products and services are just the beginning. True leaders consistently provide customers with reliable information and helpful insight. They communicate regularly and listen earnestly. They invite and act upon customer feedback.

 

Custom publications—whether print or interactive—are among the best ways to accomplish all of these objectives.

 

How?

Make no mistake. An effective custom publication doesn’t just happen.

 

The SOURCEmpi team can help you put together all the pieces required for success. A sound business strategy. Meaningful content. An engaging design. Appropriate feedback mechanisms.

 

SOURCEmpi custom publishing services include:

 

  • Strategy
  • Publication launches
  • Redesign of existing publications
  • Coordinated print and e-publication strategies
  • Turnkey editorial, creative and management services
  • Internal (employee) and external (customers and members) programs
  • Multiple-language editions

In a surprising number of cases, custom publications also can be positioned as a profit center. Source has a long history of creating publications that directly generate revenue and support the sponsoring organization’s bottom line. Ask us how!

Creative Development
Creative Development
The Mind of a Champion is a firm that excels at helping people perform at the highest level. SOURCEmpi is delighted to be helping The Mind of a Champion find its own eye of the tiger when it comes to marketing and creative development. Now, just a few months into our relationship, their material is becoming just as compelling to the eye as it is to the mind. We're also excited to be part of launching their new Certified Performance Intelligence™ Coach program. Want the mind of a champion? Check out http://www.themindofachampion.com/.
branding
branding
SOURCEmpi is thrilled to help Personal Philanthropy with the creation of their logo.Personal Philanthropy is a next-generation non-profit helping everyday people and businesses integrate philanthropy into their lives. This growing organization is already making a big difference in communities around the globe, and we hope their new logo will, in some small way, help them reach their huge potential! Learn more about them at http://www.personalphilanthropy.org/.
 
HISTORY
TEAM
MISSION
CLIENTS

In 1984, Rick Long left the practice of law for the world of marketing and communication. The first step in this journey was joining a small Tulsa-based publishing company—working initially on a single monthly newsletter providing business advice to a specific retail niche.

 

Five years later—in 1989—Rick and his employer founded Source Publications with a goal of providing communication services ...

 

READ MORE ...

Walk down the hall at the SOURCEmpi office and you’ll see a splendid cast of professionals:

 

Strategists who can tailor the perfect plan to a given set of facts. Designers who routinely deliver knock-your-socks-off creativity. Writers and editors adept at finding just the right words in every situation. Developers who provide winning interactive solutions, no matter the challenge. And project managers who ...

 

READ MORE ...

SOURCEmpi is guided by a well-developed sense of who we are and what we do best. This understanding informs our work, our relationships and our business strategies.

 

Compare your personality and needs against the descriptions below. If SOURCEmpi is the type of company with which you’d like to associate, let’s talk!

 

What do we care about? ...

 

READ MORE ...

Any custom communication firm is known by the company it keeps. SOURCEmpi is proud to have strong relationships with market-leading organizations in both the profit and nonprofit worlds.

 

SOURCEmpi clients are found in different niches and markets. They are pursuing different goals and dreams. What they share is an uncompromising commitment to speaking honestly, clearly and creatively to their ...

 

READ MORE ...